On May 1st and May 2nd, over 100,000 attendees flock to the streets of historic Old Town San Diego, the birthplace of California, to celebrate Fiesta Old Town weekend. This event brings together restaurants, bars, vendors, musicians, media, and attendees for an incredible Fiesta! Get your brand or product highlighted and showcased in front of event-goers by becoming a sponsor of the 37th Annual Fiesta Old Town!